Product name: Dealmaker CRM
Persona (who is it for): Non-designers like social media managers
| Job to be Done (why it’s important) | Problem context (what before) | Features and capabilities (how) | Benefits and outcomes (what after) | Alternatives | | --- | --- | --- | --- | --- | | Social media marketers need to create visually appealing designs to engage audiences on social media, effectively communicate messages, and attract attention | They don’t have time to learn the technical skills or design from scratch.
They draft inconsistent designs with poor design aesthetics. | Intuitive drag-and-drop interface that simplifies the design process.
Extensive collection of pre-designed templates for various design types and industries.
A vast library of stock images, illustrations, and design elements.
Easy customization options (fonts, colors, sizes) to match brand guidelines.
Collaboration features for teamwork and real-time editing. | Ability to quickly create stunning, professional-grade designs without extensive graphic design skills or expensive software.
Streamlined design process that saves time and resources.
Consistency in brand visuals across all designs and platforms.
Improved visual communication and engagement with target audiences.
Enhanced brand image and professionalism in visual content.
Significant cost savings compared to hiring professional designers.
Faster turnaround times for design projects.
Empowerment of non-designers to create high-quality visuals independently.
Scalability of design efforts without compromising quality. | Struggle to create high-quality designs using complex graphic design software like Photoshop.
Hiring expensive professional designers for every small design task. | | Second job to be done | | | | | | Third job to be done | | | | |
https://www.productcompass.pm/p/how-to-design-value-proposition-template