User Persona Template

<aside> 📌 A user persona template is a tool used to create a detailed profile of the target audience for a product. It allows you to communicate those profiles within the team and the organization easily.

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1. Demographics

Include information about the target audience's age, gender, location, education, and other demographic factors.

2. Psychographics

Include information about the target audience's personality, values, interests, and lifestyle. For example:

Personality:

• Introvert vs. Extrovert on a scale of 1 to 10
• Passive vs. Active on a scale of 1 to 10
• Analytical vs. Creative on a scale of 1 to 10

Brands:

• Facebook
• Instagram
• Starbucks
• Spotify

3. Goals and Motivations

Include information about the target audience's goals, needs, and motivations. It helps the team to understand what drives the target audience to use the product or service.

For example:

• Necessity (1-10)
• Price (1-10)