Opportunity score

How to evaluate the results for the underserved needs?

• Opportunity scores greater than 15 represent an extreme opportunity
• Opportunity scores greater than 12 represent a high opportunity
• Opportunity scores greater than 10 represent a solid opportunity
• Opportunity scores <= 10 are appropriately served or overserved

Notes:

• The Importance Score is calculated based on the percentage of people who answered 4 or 5, normalized to a scale of 10. For example, if 31% of people say a specific Outcome is very or extremely important, then the Importance Score is 3.1.
• The Satisfaction Score is calculated based on the percentage of people who answered 4 or 5, normalized to a scale of 10. For example, if 75% of people say they are very or extremely satisfied, then the Satisfaction Score is 7.5.

More information

https://www.productcompass.pm/p/jobs-to-be-done-masterclass-with?utm_source=publication-search