"Good Strategy/Bad Strategy: The Difference and Why It Matters" is a key book on business and strategy.

The book explains what makes a strategy "good" and what makes it "bad". It shows how good strategy works and why bad strategy fails.

Topics discussed include the elements of good strategy. It also covers mistakes that lead to bad strategy. Richard Rumelt, the author, uses real-world examples to make these points clear.

It talks about the "kernel" of good strategy, which includes diagnosis, guiding policies, and coherent actions. These help in problem-solving and achieving goals.

The book is great for anyone wanting to understand the basics of creating and implementing strong strategies in business. It is easy to read and full of practical advice.